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What stands out here is that Zendaya has just one word of (cute) dialogueShucks, she says, in response to a complimentwhich has the effect of foregrounding the spots third star (beyond Zendaya and Andr 3000): the excellent, playful art direction. Football! answers granny. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. Watch the Doritos and Cheetos ad from Super Bowl LVI. Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. Neither is this spotdespite the best efforts of the estimable Idris Elba. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Cue a montage of flashback scenes that get darkly funny fasta hospitable kidnapper and a zombie ghost lady feature prominentlyand of course always include a bag of Lays as a sight gag. Frito-Lays message is clear: These snacks are flamin. ), well, it all gets lost in the muddle. Arnold Schwarzenegger. Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. How overwrought, overthought and vainglorious. Download the 2023 Super Bowl TV Ad Report from iSpot Today. All-electric? Thanks for warning us, Wallbox. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. Suddenly the adult is acting like a petulant child: You vultures! But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. est. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. You can watch the ad here. Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. But if thats the case, we can forgive Uber Eats. Really, we do. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. Instead, it serves up an entirely unremarkable spot featuring a woman who wont shut up about how happy she is with her Carvana car-buying experience. Its also a commercial completely unworthy of Morgan Freeman. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. Wilson Wong is a culture and trends reporter for NBC News Digital. We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. Hologic. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. by this 30 seconds of joy. The ad itself? At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Should we enjoy getting our ass kicked by a dream team of superior sports stars? Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. Whats up, Jones? she taunts. Or both? It was the Crypto Bowl! It features the "Busch guy" teaching us about wilderness survival. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. Do we regularly drink beer we dont enjoy? No, wait, it was the Health-and-Wellness Bowl! Voice Over, Charlie Puth . The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. More from Ad Age: FTX is giving away free bitcoin as part of its Super Bowl commercial. More from Ad Age: Hologic makes Super Bowl debut with womens health message. The spot borrows from the look, feel and sound of direct-marketing charitable appeals, right down to the Do it for the phones tagline Parton delivers near the end. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. This God-like entity that has the power to unite our world and turn back millions of years of history? If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. The 2022 Super Bowl will air Sunday, Feb . His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. Exercise makes everything better, right? Making far feel close.. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. The breaks in the action were like an abbreviated movie marathon, with big-name celebs, stunning productions, and overall creative efforts that kept our collective eyes glued to the screen. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. - 2022 05:43 PM . There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . All-electric, Hera confirms. But, hey, its still boring. This one gives us chills. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. And then there's the classics. Chevrolet. But it also drives home that message with subtle parodies of famed Big Game commercials. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? Caddy: Zero. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. Advertise With Us (Opens in new window . Booking.com says its definitely not lit. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. !, he says with such delight that its hard not to share his joy. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. But while the scenery is familiarthe gritty turnpike, the belching smokestacks, Satriales Pork Storethis ride is different. Evil proceeds to shamelessly present as his own original idea. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Clever, or too clever for its own good? It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. Are you a print subscriber? Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. In other circumstances, people might view that type of playlist combo with a head-scratching squint. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. More from Ad Age: Listen to music from Super Bowl 2022 commercials. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. Evil, emphasis on the EV. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. Jon-as? queries an incredulous Leslie. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Zeus resentfully obliges.). The good news is that with all the money Coinbase saved on commercial production costs and server redundancy, theyll hopefully have enough money to pony up all the digital loot. Either way, that dog is a winner. - 1 day 8 hours ago, By Maybe its the music, which is largely unrecognizable as the national anthem. Sloths. Busch Shelter (2023) Busch's 2023 Super Bowl ad is parody at its finest. Have questions about this ad or our catalog? When her physician comes in and tells her everything is OK, Blige is palpably relieved. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. Kudos to Planet Fitness for featuring someone actually relevant to the product. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Were really warming up to you, kid, says the thermostat. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. And the ads certainly didn't miss the proverbial mark. This was an advert by the Doritos where they were advertising how their chips are flaming hot. album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. And do it in eight days. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Were not sure what Skechers was smoking when it came up with this ad. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. Thank you, rich-and-famous people, for your service. Lace up your Skechers, were going On the Road again! This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! FTX's spot starred Larry David. By His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. Soon, her seashells started selling and so on and so forth. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. To quote founder Sam Walton: Capital isnt scarce. But maybe it doesnt need to. A fourth Tundra slides into formation, driven by Nick Jonas. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# Thank God (or Zeus and Hera, if youre BMW). And thats about it. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. Chevy/YouTube. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. 1. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. When it comes to Super Bowl ads, Uber Eats delivers. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. Do it for the phones! Cue a scene of a recording session for a song titled Do It For the Phones, a We Are the World-style anthem. Around the table they exchange the usual pleasantries and some witty banter. Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. Let the postgame quarterbacking begin. This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). ), makes us want to eat with our hands, pee in the backyard and sit in the dark. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. Watch every star-studded 2022 Super Bowl commercial. Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. The engines rev and the pair peels out. Here are five of the top Super Bowl ads that have people talking: 1. But Gillette, this is the Super Bowl. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life.