coca cola celebrity endorsements 2021 coca cola celebrity endorsements 2021

Coca-Cola lost $4 billion in market value . T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. They're not hard to find. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. $14.95. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. Walter McBride/Corbis via Getty Images. And that's what keeps these celebrities in millions. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. Coca-Cola Enjoy Bottle Gift Tube. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Shes the leading lady in a string of Natural Match hair color commercials. But, Michelle Wie has made millions off of endorsements. Hebought the entire Armand de Brignac Ace of Spades label in 2014. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. Weekly, and British singer/songwriteris rich. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. There was an unknown error. The years-long partnership started in 2013 and went through 2016. 50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. Its renewed partnership until at least 2032 . your CMS. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Some athletes also have a massive fanbase that can benefit the brand. Taylor Swift and kittens: that was the secret recipe for Diet Cokes commercials featuring the pop star,whose partnership with the brand beganin 2013. A couple converted a Coca-Cola truck to live in while exploring Australia. The German shoe company agreed to pay the runner $10 million a year. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Related:Which Athletes Earn the Most Per Hour? Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. coca cola celebrity endorsements 2021 At first, 50 Cents was to promote and endorse the brand with its enormous popularity. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. Pepsi is big on promotional content on social media. There are a few guidelines and 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Success! One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Looking at total company revenue, Pepsi is larger. Here's another company that used YouTube to endorse their brand with a significant effect. Coca Cola Net Worth is $265 Billion in 2023. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. After their investment, billionaire investor Ron Burckle invested in the company as well. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. But, this might be small change compared to how much her fashion empire brings in. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Coke vs. Pepsi. Total Following: 3.9 million. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. Add to Wish List. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. . . A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. Find out which celebrity endorsement deals were worth the most. studio, network or celebrity. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Did Ronaldo cost Coca-Cola $4 billion? Kylie Jenner: Puma, $1 Million. Soon after, Jenner released her Puma Fierce line. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Burt Reynolds. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. and more. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. 2 - Shah Rukh Khan. SHARE THIS ARTICLE. But in 2013, he renegotiated, according to a report at the time from Reuters. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . To say Logano is invested in theCoca-Colacompanyis a massive understatement. Diet Coke vs. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Before his retirement, Peyton Manning was one of the most recognized faces in sports. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. Thishasmade her hundreds of millions of dollars in profit. Our purpose is to refresh the world and make a difference. Coca-Cola's social media strategy is all about community fun and support. We found other products you might like! The brand also came out with an exclusive flavor for him - "Formula 50.". In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Now, the company is doing it again, risking another outcry. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. And consumers who are fans see those celebs holding beverages that drive them to give them a try - all on celebrity endorsement alone. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. An interesting thing to note is he has also endorsed with Coca-Cola in the past. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. LeBron James sponsors and endorsements. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. Jennifer Aniston signed a deal worth $5 million for this endorsement. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. In the 1960s the "Things go better with Coke" jingle became a radio hit. She became the youngest player to qualify for the USGA Amateur Championship at age 10. The German shoe company agreed to pay the runner $10 million a year. . This was around $94.5 million. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Taylor Swift & Coca-Cola Instead it was mocked repeatedly. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Sign up for our daily newsletter for the latest financial news and trending topics. Apr 2014 - Apr 2021 7 years 1 month. Andy Garcia. Add to Cart. Company Provides 2022 Financial Outlook. Find us online at HollywoodBranded.com. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Most notable endorsement: Diet Coke - $26 million. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. Jennifer Aniston. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Heres a list of top Indian Cricketers & the price they charge for brand endorsements.