. One that is completely out of reach is de-motivating. The word zombie comes from Haitian and New Orleans voodoo origins. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. It can be taken alone or before Basic Public Information Officer Training (G290). Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Check with them to see if the location selected for a media area will allow them to accomplish this connection. As with ICS, the JIS is as simple or complex as the needs of the situation. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Hundreds are so ill that they end up being admitted to the hospital. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. University of California, Merced hiring Public Information Officer Successful blogs are compelling and current, and encourage interaction with readers. Watching the background. A goal that makes you stretch is good. Quantify results when evaluating public information efforts. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Its community preparedness. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Social media have changed how quickly information about a disaster is available. 494 0 obj <> endobj Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Blogs are a good tool to use to communicate with your audience. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. 20. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Mayor Holden: Sometimes you have to get your story out very quickly. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Chris Mrela wrote a dynamite report on this a couple of years ago. IS-29.A: Public Information Officer Awareness - FEMA Access to the scene for information and images. List the skills needed to be an effective PIO. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. * The social media links provided are for reference only. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. . User: 4. Demonstrate that you are in the knowB. A tornado strikes in the Midwest. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. In the next lesson you will learn how to communicate effectively when an incident happens. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Proactivity occurs during A. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. B. cause the intended audience to act on requests in the message. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). If you need to build an email list, consider including a place for people to sign up on your Web site. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. News releases should provide accurate, factual information that is attributed to its source. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Describe traditional media available for communication. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. 0 This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Communicates with internal and external stakeholders. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Serves as an advisor to the Incident Commander. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa The press saw it. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. what is role of public information officer in fema? A media pool: Note: Media pools can cause disagreements among the media. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Increased information needs can be handled. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. C. Monitors costs related to the incident, and provides . Promote government programs and activities B. Grab the attention of your readers so that they will continue reading. Sit on your coat tail to keep your jacket from riding up. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Having such knowledge enables them to make informed choices that affect their health and well-being. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Using acronyms in news releases may:A. Select it carefully and choose your background wisely. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Campaign topics can range from recruiting volunteers to fire safety. Break your ideas into one subject per sentence. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Determining hazard impact is a crucial component in emergency planning. Timely updates and corrections to information in evolving incidents. Practice talking in 5-second to 8-second sound bites. Verdi White: And I believe that that has helped in our relationship with the media. Switchboard: (301) 447-1000 In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Responds to the media while respecting restrictions on the release of sensitive information. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Work to keep them out of danger as you would any member of the public. Is there any restriction on the information to be released? Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Keep the subject and verb close together. 3 Step Guide for Assistance. It is important to prepare each person to ensure your message is consistent. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Consider your resources and your role in ICS. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. What do you want people to know or do after hearing your message? It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. This process includes: Your goal statement expresses what you hope to achieve through your campaign. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Even a few minutes of practice can make a big difference. Did the message reach the targeted audience? Technology has a great impact on your ability to manage the message. What events nationally and globally are in the news? Narrator: Red Stick Ready targets every segment of the community. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. I would urge you to be careful whenever you travel, Smith said. 3. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Always connect with the Incident Commander before making any statement to the media. 16825 S. Seton Ave., Emmitsburg, MD 21727 Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Public Information Officer (PIO) - Emergency Management Institute If you do not want something recorded by the media, cover it up or shield it with a vehicle. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Blogs are Web sites that allow you to engage in a conversation with readers. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Who is likely to be affected by the hazard or threat? What are people in your community concerned about? The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Determine information to be communicated to the public. Use the media area for all media releases and conferences. What is happening in other areas? At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Do not be afraid to put bad news first if that is the message. This includes: More information on learning about the whole community is presented in Lesson 4. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Demonstrating an understanding of media needs and operations. This awareness-level training is suitable for new PIOs. 16825 S. Seton Ave., Emmitsburg, MD 21727